I’m now Marketing Manager for Northern Europe, responsible for all the marketing activity for UK, Ireland, Finland and Sweden. This covers key elements of the marketing mix including Public Relations (PR), Advertising, Internal and External Communications, Customer Relationship Marketing (CRM), Brand Awareness, Technical and Retail Support. As you’d imagine my job is very diverse. There’s no set routine, but you have to be willing to up and go at any time to attend a meeting, store visit or dash to the design house!